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Selected work

A few of the digital challenges I've enjoyed getting stuck into.

Marine Data Exchange homepage — a keyword search bar over full-bleed coastal photography
Data platform · UX & delivery lead

Marine Data Exchange

The Crown Estate Visit live site ↗

The challenge

The Crown Estate's Marine Data Exchange had become a hugely valuable source of seabed survey data, but a decade of growth had stretched the original site. There was more data, more functionality and more need for people working in offshore wind and marine planning to find the right information quickly.

What I did

I led the UX and UI overhaul, bringing together stakeholder interviews and user testing to rethink the information hierarchy and introduce a new spatial search feature. We also designed a new backend so The Crown Estate's team could keep the data accurate and current. Working with Ascent on the build, we used Hotjar and GA4 to keep learning from real behaviour and refining the experience.

2xtraffic & data downloads in year one
+15%site engagement
Northumbrian Water customer website — homepage with lifestyle photography and a water-saving campaign banner
New build · Kanban delivery

Northumbrian Water customer platform

Northumbrian Water Visit live site ↗

The challenge

Northumbrian Water's website was out of date and too many customers were still having to call the contact centre to get answers they should have been able to find online.

What I did

I led UX and design across a new customer and corporate website, working with Wipro on the build. We used Kanban to prioritise the journeys creating the most demand for the contact centre, getting ideas in front of users early and using what we learned to keep improving them.

-30%call-centre volume after launch
Nestlé homepage — a full-bleed editorial story, 'Great coffee starts in the soil'
Homepage redesign · design lead

Nestlé corporate homepage

Nestlé Visit live site ↗

The challenge

At the time, Nestlé's global homepage was built around a rotating product carousel — useful for merchandising, but it wasn't doing enough to tell the wider corporate story. The client was also focused on improving its Bowen Craggs ranking, and the homepage needed to work harder against that benchmark.

What I did

I led the design stage, running workshops with stakeholders to agree what the homepage needed to achieve, then restructured it so the company's strategy had clear, prominent placement on the page for the first time, with a distinct, more engaging area beneath it where the many Nestlé brands could still be showcased.

Strategy-ledredesign grounded in company strategy, not product merchandising
Workshop-drivengoals agreed with stakeholders before design started
ArcelorMittal corporate website — a full-bleed 'Inventing smarter steels for a better world' brand statement
Client turnaround · platform migration

ArcelorMittal corporate website

ArcelorMittal

The challenge

ArcelorMittal was rebuilding its outdated Sitecore website, but by the time I joined the project it had run into difficulties and confidence in the relationship was low. My role was to help get both the delivery and the client relationship back on track.

What I did

I focused on rebuilding trust alongside leading the technical migration to Umbraco 8. We rethought the site around six content pillars that connected back to ArcelorMittal's "inventing smarter steels for a better world" brand promise, and used Umbraco's editing and clipboard functionality to make everyday content management much simpler for the editorial team.

Rescueda strained client relationship into a positive launch
6content pillars replacing a fragmented sitemap
LGIM workplace platform — the Space to Thrive homepage with location, office type and size search options over office photography
Umbraco 11 · modular toolkit

LGIM workplace platform

LGIM Visit live site ↗

The challenge

Legal & General Investment Management manages 9.3 million square feet of office space across 93 UK locations, but didn't have a digital platform of its own. Occupiers and prospective tenants needed a better way to find and compare space, while LGIM needed an identity that could stand apart from L&G's.

What I did

I led delivery of a new Umbraco 11 platform with a distinct LGIM identity, built around an intuitive space-search experience and considered micro-interactions. We then extended it into a modular CMS toolkit, allowing LGIM to create branded microsites for individual properties while keeping them on the same platform.

93UK locations on one platform
9.3Msq ft searchable by occupiers
APEX Reading microsite homepage — 'Office space that works for you' over building photography
Multisite toolkit · stakeholder-led

APEX Reading microsite

LGIM — APEX Reading Visit live site ↗

The challenge

Once the LGIM platform and modular toolkit were established, the next challenge was seeing whether it could work for an individual asset. APEX, a flexible workspace in Reading, needed its own identity and a site that could speak directly to the businesses considering the space.

What I did

I led delivery of the APEX site using the multisite toolkit we'd built for LGIM. I ran stakeholder interviews and visited the site in Reading to understand the space, its tenants and what made it distinctive, then used that insight to shape the redesign. It was a good example of the toolkit doing what it was designed to do: creating something distinctive without starting again from scratch.

Site visit ledstakeholder interviews and an on-site visit shaped the design
Toolkit-builtdelivered on the LGIM modular platform, not from scratch
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How I've built up this way of working.

The tools, judgement and applied AI experience behind these programmes.

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