The tools keep changing. The judgement still matters.
Two sides of delivery: how I lead, and the tools I use to make it happen.
Leading delivery
Platforms & tools
I'm interested in new tools, but even more interested in whether they genuinely make the work better.
Digital has changed enormously since I started out, and I've always enjoyed learning what new tools can do. I was an early adopter of StoriesOnBoard for making sprint planning more visual and collaborative for clients, rather than relying on spreadsheets and documents that were difficult to bring to life. ClickUp became a favourite for keeping the day-to-day detail organised without losing sight of the bigger picture.
I've also seen how tools such as Figma have changed the relationship between design and delivery. When teams can create realistic prototypes earlier, it becomes much easier to have useful conversations with users and stakeholders before too much has been built. For me, staying current isn't about chasing every new tool — it's about spotting the ones that can genuinely improve the way a team works.
I've used AI in a live digital product, and that experience has made me particularly interested in the balance between what AI can do and where it needs careful boundaries.
Teaching an AI where to stop.
What I built
As part of the L&G rebuild, I led delivery of a feature that allows users to ask questions directly about the group's annual report, connecting a ChatPDF-based module to the report content through a purpose-built API.
What I made sure of
The interesting part wasn't simply connecting the technology. It was making sure the feature behaved responsibly. We trained and tested it extensively so that answers stayed grounded in the annual report and aligned with the brand, rather than allowing it to confidently invent an answer when the information wasn't there. That experience reinforced something I think is important with AI: understanding where it can add value is only half the job; knowing where to put the guardrails matters just as much.
Want the full picture?
Get in touch — I'm happy to send a full CV directly to anyone considering me for a role.